Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2022, Vol. 10 ›› Issue (10): 586-595.

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Influencing Factors of Using “Serving Chopsticks and Spoons” and Nudge Strategies

  

  • Online:2022-10-01 Published:2022-10-24

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Abstract:

Based on the analysis of influencing factors of using “serving chopsticks and spoons”, this paper investigated the impact of three nudge strategies, namely framing effect, dynamic descriptive norm and moral nudge. The results show that: (1) Currently, Chinese people have a relatively positive attitude towards “serving chopsticks and spoons”, but they seldom take action. (2) The main influencing factor of using serving chopsticks and spoons at home or in public is the advice of experts in the field of medicine and health. (3) When one person does not follow the rule in the dinner party, the whole group fails to use serving chopsticks and spoons. (4) Compared with loss framework and moral nudge, dynamic descriptive norm tends to exert a greater influence in this regard.

Key words: serving chopsticks and spoons, nudge strategy, framing effect, dynamic descriptive norm, moral nudge

CLC Number: 

  • B849
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