Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2020, Vol. 8 ›› Issue (5): 312-320.doi: 10.16842/j.cnki.issn2095-5588.2020.05.008

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The Intervention of Municipal Solid Waste Sorting of  Urban Residents from the Perspective of Social Norm

YANG Xinya; GENG Liuna   

  1. (School of Social and Behavioral Science, Nanjing University, Nanjing 210023, China)
  • Online:2020-05-01 Published:2020-05-06

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Abstract: To solve the problem of municipal solid waste (MSW) pollution, scholars have paid much attention to the psychological factors and intervention measures of MSW sorting. As a simple and easy-to-implement psychological intervention method, social norm intervention can not only avoid the shortcomings of economic and policy incentives effectively, but stimulate the internal motivation of individual environmental protection. From the perspective of social norm, this paper explains the possibility of intervention in urban residents waste sorting. Several normative information intervention strategies are put forward based on the analyze of the feasibility and effectiveness of social norm intervention in changing individual’s waste sorting attitudes and behaviors. Future studies should explore the mechanism of the influence of social norm on waste sorting, formulate differentiated information of social norm, normative information feedback intervention combined with economic stimulus, try to integrate social norm in environmental protection education, and carry out cross-cultural comparative study on the impact of social norm.

Key words: waste sorting, social norm, behavior intervention

CLC Number: 

  • B849
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