Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2026, Vol. 14 ›› Issue (9): 542-553.

Previous Articles     Next Articles

From Defense to Promotion: The Impact of Broad Conceptualization of Beauty Comments on Women’s Body Image on Short Video Platforms

  

  1. Qiannan Preschool Education College for Nationalities
  • Accepted:2026-04-22 Online:2026-08-27 Published:2026-08-27

PDF (PC)

255

Abstract:

Appearance-focused comment interactions on social media are prone to triggering body image concerns among women. Consequently, focusing on short-form video platforms, this study investigated the protective effects and underlying mechanisms of broad conceptualization of beauty (BCB) comments as an intervention strategy. A total of 216 women were randomly assigned to three groups, viewing the same set of idealized body image short videos accompanied by different types of comments (positive appearance, positive appearance plus BCB, and neutral). The results indicated that, compared to the neutral group, exposure to positive appearance comments alone significantly decreased body satisfaction and exacerbated negative mood. However, appending BCB comments to positive appearance comments effectively buffered this negative effect. Furthermore, state appearance comparison did not mediate this relationship. These findings confirm that BCB comments can serve as an immediate psychological buffering strategy, thereby expanding new pathways for digital interventions regarding body image.

Key words:

CLC Number: 

  • B844
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
[1] ZHANG Jingjing, YU Zhenzhen, TIAN Hao. An Integrated Model of Emotion and Ration on Pro-environmental Behavior: The Role of Ecological Emotion Involvement[J]. Psychology: Techniques and Application, 2018, 6(8): 484 -492 .
[2] YU Xide, LU Cheng, GAO Dingguo. The relationships among Feeling of the Passage of Time,  Time Perspective and Personality[J]. Psychology: Techniques and Application, 2018, 6(8): 493 -502 .
[3] WEI Xiao, LAN Jijun. Analysis of the Present Situation and Trend of Psychology Researchin China in Recent 10 Years ——Take the Dissertation Distribution of the 14th-19th China Congress of Psychology as an Example[J]. Psychology: Techniques and Application, 2018, 6(8): 503 -512 .
[4] XIN Ziqiang, ZHANG Hongchuan, SUN Ling, YU Yonghong, XIN Zhiyong. The Definition and Triarchic Structure of Financial Literacy[J]. Psychology: Techniques and Application, 2018, 6(8): 450 -458 .
[5] SUN Ling, SONG Xiaoxing, ZHOU Zhanqiang, MENG Xiangyi, XIN Ziqiang. The Concept, Construct and Measurement of Financial Knowledge[J]. Psychology: Techniques and Application, 2018, 6(8): 459 -464 .
[6] ZHANG Hongchuan, SU Song, LV Jieyu, ZHANG Mei, XIN Ziqiang. Financial Capacity Based on the Rational Decision-Making View: Concept, Construct and Measurement [J]. Psychology: Techniques and Application, 2018, 6(8): 465 -471 .
[7] LIU Yang, LIU Xiaomeng, LI Shuangyi, WAN Zaojun, YUAN Yuan. The Impact of Parental Leadership on Job Satisfaction: the Mediation Effect of Supervisor-subordinate Relationship[J]. Psychology: Techniques and Application, 2018, 6(9): 513 -521 .
[8] CHEN Bizhong. Positive Self-presentation in Social Network Sites and Subjective Well-being:A Multi-mediation Model[J]. Psychology: Techniques and Application, 2018, 6(9): 528 -536 .
[9] HU Jinhui, XIN Cong, CHEN Youzhen. Effects of Encoding Strategies and the Salience of Cues on Prospective Memory[J]. Psychology: Techniques and Application, 2018, 6(9): 537 -542 .
[10] HAN Pu, ZHANG Feng, LEI Xiuya. The Relationships of Childrens Kinetic School Drawings and its Self-sense of Power[J]. Psychology: Techniques and Application, 2018, 6(9): 522 -527 .