Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2021, Vol. 9 ›› Issue (5): 257-269.doi: 10.16842/j.cnki.issn2095-5588.2021.05.001

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Homo Economicus Belief: The Characteristics of Selfishness and Rationality and Their Roles Indifferent Mentalities and Behaviors

LIU Guofang1; XIN Ziqiang2   

  1. (1 School of Economics and Management, Shanghai Maritime University, Shanghai 201306, China)
    (2 School of Sociology and Psychology, Central University of Finance and Economics, Beijing 100081, China)
  • Online:2021-05-01 Published:2021-05-18

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Abstract: During the epidemic of COVID-19, the homo economicus belief and a series of dependent variables of 1074 Chinese were investigated. The dependent variables were divided into one of three categories: variables of self-interest orientation (i. e. material values); variables of social orientation which contained wealth values, financial ethics values, willingness of relationship investment, willingness of donating, and general trust; and neutral variables such as free-market ideology and subjective well-being. The results showed that (1) the two dimensions of homo economicus belief, i. e. selfishness and rationality, were relatively independent; (2) men exhibited higher levels of selfishness and rationality than women, and higher levels of education were associated with lower levels of selfishness; (3) there were differences in the predictive validities of selfishness and rationality, for example, both selfishness and rationality positively predicting material values, and selfishness negatively predicting all variables of social orientation; (4) a cluster analysis of participants responses in the scale of homo economicus revealed that participants exhibited one of three classes: warm homo economicus (low in selfishness and high in rationality), moderate homo economicus (moderate in both selfishness and rationality), or cold homo economicus (high in both selfishness and rationality).

Key words: homo economicus, selfishness, rationality, public health emergency

CLC Number: 

  • B849
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