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Homo Economicus Belief: The Characteristics of Selfishness and Rationality and Their Roles Indifferent Mentalities and Behaviors
LIU Guofang, XIN Ziqiang
Psychology: Techniques and Application. 2021, 9 (5):
257-269.
DOI: 10.16842/j.cnki.issn2095-5588.2021.05.001
During the epidemic of COVID-19, the homo economicus belief and a series of dependent variables of 1074 Chinese were investigated. The dependent variables were divided into one of three categories: variables of self-interest orientation (i. e. material values); variables of social orientation which contained wealth values, financial ethics values, willingness of relationship investment, willingness of donating, and general trust; and neutral variables such as free-market ideology and subjective well-being. The results showed that (1) the two dimensions of homo economicus belief, i. e. selfishness and rationality, were relatively independent; (2) men exhibited higher levels of selfishness and rationality than women, and higher levels of education were associated with lower levels of selfishness; (3) there were differences in the predictive validities of selfishness and rationality, for example, both selfishness and rationality positively predicting material values, and selfishness negatively predicting all variables of social orientation; (4) a cluster analysis of participants responses in the scale of homo economicus revealed that participants exhibited one of three classes: warm homo economicus (low in selfishness and high in rationality), moderate homo economicus (moderate in both selfishness and rationality), or cold homo economicus (high in both selfishness and rationality).
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