Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2024, Vol. 12 ›› Issue (3): 147-158.

Previous Articles     Next Articles

The Impact of Digital Superstition on Vice Consumption and Its Boundaries

  

  • Online:2024-03-01 Published:2024-03-04

PDF (PC)

1007

Abstract:

The study employed a combination of data analysis, questionnaire surveys, situational experiments, and on-site experiments to investigate the impact of digital superstition efficacy on sinful consumption, as well as the moderating role of a sense of control. The results revealed that digital superstition significantly influences sinful consumption, with positive digital superstition increasing individuals' consumption of sinful goods and negative digital superstition decreasing such consumption. The sense of control was found to moderate the impact of digital superstition on sinful consumption. Under conditions of high control, there was no significant difference in the impact of different levels of digital superstition efficacy on sinful consumption. However, under low control conditions, significant differences were observed, indicating that positive digital superstition influenced individuals to engage in more sinful consumption behavior. This paper had certain guiding significance for the formulation of corporate marketing strategies and the development of consumers' rational consumption habits.

Key words: number superstition, sense of control, vice product

CLC Number: 

  • B849
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
[1] XIN Ziqiang, ZHANG Hongchuan, SUN Ling, YU Yonghong, XIN Zhiyong. The Definition and Triarchic Structure of Financial Literacy[J]. Psychology: Techniques and Application, 2018, 6(8): 450 -458 .
[2] ZHANG Hongchuan, SU Song, LV Jieyu, ZHANG Mei, XIN Ziqiang. Financial Capacity Based on the Rational Decision-Making View: Concept, Construct and Measurement [J]. Psychology: Techniques and Application, 2018, 6(8): 465 -471 .
[3] ZHANG Jingjing, YU Zhenzhen, TIAN Hao. An Integrated Model of Emotion and Ration on Pro-environmental Behavior: The Role of Ecological Emotion Involvement[J]. Psychology: Techniques and Application, 2018, 6(8): 484 -492 .
[4] XIN Zhiyong, YU Yonghong, XIN Ziqiang. Research Progress and Conceptual Construct Analysis of Financial Values[J]. Psychology: Techniques and Application, 2018, 6(8): 472 -483 .
[5] WEI Xiao, LAN Jijun. Analysis of the Present Situation and Trend of Psychology Researchin China in Recent 10 Years ——Take the Dissertation Distribution of the 14th-19th China Congress of Psychology as an Example[J]. Psychology: Techniques and Application, 2018, 6(8): 503 -512 .
[6] LIU Yang, LIU Xiaomeng, LI Shuangyi, WAN Zaojun, YUAN Yuan. The Impact of Parental Leadership on Job Satisfaction: the Mediation Effect of Supervisor-subordinate Relationship[J]. Psychology: Techniques and Application, 2018, 6(9): 513 -521 .
[7] YU Xide, LU Cheng, GAO Dingguo. The relationships among Feeling of the Passage of Time,  Time Perspective and Personality[J]. Psychology: Techniques and Application, 2018, 6(8): 493 -502 .
[8] CHEN Bizhong. Positive Self-presentation in Social Network Sites and Subjective Well-being:A Multi-mediation Model[J]. Psychology: Techniques and Application, 2018, 6(9): 528 -536 .
[9] HUANG Zihang, , WANG Ke, CAI Huajian, . Conducting Psychological Studies via Open Data[J]. Psychology: Techniques and Application, 2018, 6(9): 549 -569 .
[10] HAN Pu, ZHANG Feng, LEI Xiuya. The Relationships of Childrens Kinetic School Drawings and its Self-sense of Power[J]. Psychology: Techniques and Application, 2018, 6(9): 522 -527 .