With the growth of the sharing economy and digital transformation, online ride-hailing has become an integral part of urban mobility. However, issues such as passenger incivility and excessively long working hours have contributed to high turnover intention among online ride-hailing drivers, which require urgent attention. This study collected questionnaire data from 276 drivers. The results showed that the sense of virtual community was significantly and negatively correlated with turnover intention. Furthermore, the sense of virtual community predicted turnover intention through both the separate mediating effects of occupational identity and psychological distress, as well as through their chain mediating effect. Based on conservation of resources theory, this study clarifies the relationship and underlying mechanism between the sense of virtual community and turnover intention among online ride-hailing drivers, providing practical recommendations for reducing driver turnover. ,"/> <div style="text-align:justify;"> The Relationship between Sense of Virtual Community and Turnover Intention among Online Ride-Hailing Drivers: The Chain Mediating Effect of Occupational Identity and Psychological Distress </div>
Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2026, Vol. 14 ›› Issue (5): 268-277.

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The Relationship between Sense of Virtual Community and Turnover Intention among Online Ride-Hailing Drivers: The Chain Mediating Effect of Occupational Identity and Psychological Distress

  

  1. School of Psychology, Nanjing Normal University
  • Accepted:2025-12-05 Online:2026-04-27 Published:2026-04-27

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With the growth of the sharing economy and digital transformation, online ride-hailing has become an integral part of urban mobility. However, issues such as passenger incivility and excessively long working hours have contributed to high turnover intention among online ride-hailing drivers, which require urgent attention. This study collected questionnaire data from 276 drivers. The results showed that the sense of virtual community was significantly and negatively correlated with turnover intention. Furthermore, the sense of virtual community predicted turnover intention through both the separate mediating effects of occupational identity and psychological distress, as well as through their chain mediating effect. Based on conservation of resources theory, this study clarifies the relationship and underlying mechanism between the sense of virtual community and turnover intention among online ride-hailing drivers, providing practical recommendations for reducing driver turnover.
')">"> With the growth of the sharing economy and digital transformation, online ride-hailing has become an integral part of urban mobility. However, issues such as passenger incivility and excessively long working hours have contributed to high turnover intention among online ride-hailing drivers, which require urgent attention. This study collected questionnaire data from 276 drivers. The results showed that the sense of virtual community was significantly and negatively correlated with turnover intention. Furthermore, the sense of virtual community predicted turnover intention through both the separate mediating effects of occupational identity and psychological distress, as well as through their chain mediating effect. Based on conservation of resources theory, this study clarifies the relationship and underlying mechanism between the sense of virtual community and turnover intention among online ride-hailing drivers, providing practical recommendations for reducing driver turnover.

CLC Number: 

  • B849
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