Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2026, Vol. 14 ›› Issue (1): 41-50.

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The Effect of Artificial Intelligence Usage on Creative Behavior in College Students: Moderated Mediation Models

  

  1. Mental Health Education Center, Vocational Flight College of Mianyang
  • Accepted:2025-11-18 Online:2025-12-25 Published:2025-12-25

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Abstract:

This study explored the relationship between artificial intelligence usage and creative behavior, examining the mediating roles of creative role identity and creative self-efficacy, as well as the moderating role of intentional self-regulation, and surveyed 1626 college students. The results showed that: (1) Artificial intelligence usage positively predicted creative behavior; (2) Creative role identity and creative self-efficacy played partially mediating roles in the relation between artificial intelligence usage and creative behavior; (3) Intentional self-regulation played moderating role in the initial stage of two mediating effects. Specifically, intentional self-regulation significantly moderated the impact of artificial intelligence use on creative role identity and creative self-efficacy. The results are of great significance in revealing the intrinsic mechanism of artificial intelligence usage on creative behavior.

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CLC Number: 

  • B844
[1] SUI Liangru, LI Wenfu, WANG Yan, ZHANG Aoxue, LIU Jinmei.
The Relationship between Family Functioning and College Students’ Creativity: The Mediating Role of Creative Self-Efficacy and Gender Difference
[J]. Psychology: Techniques and Application, 2025, 13(12): 705-714.
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