Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2025, Vol. 13 ›› Issue (6): 352-359.

Previous Articles     Next Articles

Money or Time? The Effect of Subjective Social Class on Donation

  

  1. Research Center for Quality of Life and Applied Psychology, Key Laboratory for Quality of Life and Psychological Assessment and Intervention, School of Humanities and Management
  • Accepted:2025-04-28 Online:2025-06-03 Published:2025-06-03

PDF (PC)

254

Abstract:

Using two experiments, this study investigated the influence of social class on diverse forms of giving behaviors, encompassing monetary and time donations, among university students and working adults. The findings of the study indicated that individuals in the higher social class group are more likely to make monetary donations than those in the lower social class group. In contrast, individuals in the lower social class group are more likely to donate their time than those in the higher social class group. The findings
contribute to the existing body of knowledge regarding the differences in donation behaviors across social classes. This knowledge can inform more effective targeting of donation appeals and the promotion of charitable fundraising.

Key words:

CLC Number: 

  • B849
[1] LI Li, HE Jiajia, CHEN Jiaying, CHEN Siting, LEI Hui.
The Impact of Resource Scarcity on Facial Expression Category Perception in College Students and a Group Counseling Intervention Study
[J]. Psychology: Techniques and Application, 2025, 13(7): 407-416.
[2] YANG Jichao, HUANG Jianhui.
The Intervention Effects of Labor Education Courses Integrating PERMA Theory and Horticultural Therapy on College Students' Positive Psychological Traits
[J]. Psychology: Techniques and Application, 2025, 13(7): 417-425.
[3] WANG Weiwei.
Visual Cognition Development in Gaming: Potential Benefits of Action Video Games
[J]. Psychology: Techniques and Application, 2025, 13(7): 436-445.
[4] LIN Hongxin, WEI Wei, LU Changqi, YANG Yongning.
The Effects of Bullet Comments and Learning Motivation on College Students' Instructional Video Learning: Evidence from Eye Tracking
[J]. Psychology: Techniques and Application, 2025, 13(6): 360-370.
[5] ZHAO Han, ZHANG Wufei, WANG Shuyan.
The Evolution and Impact Mechanisms of Third-Party Altruistic Behavior
[J]. Psychology: Techniques and Application, 2025, 13(6): 371-381.
[6] .

The Effect of Gratitude Behavior Training on Subjective Well-Being and Academic Achievement of College Students [J]. Psychology: Techniques and Application, 2025, 13(2): 92-100.

[7] . The Effect of Group Identity and Outgroups-Based Emotions on Group-Based Guilt [J]. Psychology: Techniques and Application, 2025, 13(1): 1-8.
[8] .
Intervention Strategies for Unhealthy Eating Behaviors: An Overview Based on The Elaborated Intrusion Theory
[J]. Psychology: Techniques and Application, 2025, 13(1): 56-64.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
[1] XIN Ziqiang, ZHANG Hongchuan, SUN Ling, YU Yonghong, XIN Zhiyong. The Definition and Triarchic Structure of Financial Literacy[J]. Psychology: Techniques and Application, 2018, 6(8): 450 -458 .
[2] SUN Ling, SONG Xiaoxing, ZHOU Zhanqiang, MENG Xiangyi, XIN Ziqiang. The Concept, Construct and Measurement of Financial Knowledge[J]. Psychology: Techniques and Application, 2018, 6(8): 459 -464 .
[3] ZHANG Hongchuan, SU Song, LV Jieyu, ZHANG Mei, XIN Ziqiang. Financial Capacity Based on the Rational Decision-Making View: Concept, Construct and Measurement [J]. Psychology: Techniques and Application, 2018, 6(8): 465 -471 .
[4] XIN Zhiyong, YU Yonghong, XIN Ziqiang. Research Progress and Conceptual Construct Analysis of Financial Values[J]. Psychology: Techniques and Application, 2018, 6(8): 472 -483 .
[5] ZHANG Jingjing, YU Zhenzhen, TIAN Hao. An Integrated Model of Emotion and Ration on Pro-environmental Behavior: The Role of Ecological Emotion Involvement[J]. Psychology: Techniques and Application, 2018, 6(8): 484 -492 .
[6] YU Xide, LU Cheng, GAO Dingguo. The relationships among Feeling of the Passage of Time,  Time Perspective and Personality[J]. Psychology: Techniques and Application, 2018, 6(8): 493 -502 .
[7] WEI Xiao, LAN Jijun. Analysis of the Present Situation and Trend of Psychology Researchin China in Recent 10 Years ——Take the Dissertation Distribution of the 14th-19th China Congress of Psychology as an Example[J]. Psychology: Techniques and Application, 2018, 6(8): 503 -512 .
[8] HAN Pu, ZHANG Feng, LEI Xiuya. The Relationships of Childrens Kinetic School Drawings and its Self-sense of Power[J]. Psychology: Techniques and Application, 2018, 6(9): 522 -527 .
[9] LIU Yang, LIU Xiaomeng, LI Shuangyi, WAN Zaojun, YUAN Yuan. The Impact of Parental Leadership on Job Satisfaction: the Mediation Effect of Supervisor-subordinate Relationship[J]. Psychology: Techniques and Application, 2018, 6(9): 513 -521 .
[10] CHEN Bizhong. Positive Self-presentation in Social Network Sites and Subjective Well-being:A Multi-mediation Model[J]. Psychology: Techniques and Application, 2018, 6(9): 528 -536 .