上行社会比较,炫耀性消费,反刍思维,相对剥夺感 ," /> 上行社会比较,炫耀性消费,反刍思维,相对剥夺感 ,"/> Upward social comparison, Conspicuous consumption, Rumination, Relative deprivation ,"/> <p class="MsoNormal" align="center" style="text-align:left;"> The Effect of Upward Social Comparison on Conspicuous Consumption: Examining the Role of Rumination and Relative Deprivation
Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2021, Vol. 9 ›› Issue (11): 698-704.

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The Effect of Upward Social Comparison on Conspicuous Consumption: Examining the Role of Rumination and Relative Deprivation

  

  • Online:2021-11-01 Published:2021-12-17

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Abstract:

This study examined the effects of upward social comparison on conspicuous consumption using the Upward Social Comparison Scale, the Rumination Scale, the Relative Deprivation Scale, and the Conspicuous Consumption Scale with 611 college students, and examined the mediating role of relative deprivation and the moderating role of rumination. The results showed that: (1) Upward social comparison positively predicts relative deprivation and conspicuous consumption; (2) Relative deprivation played a mediating role in the effect of upward social comparison on conspicuous consumption; and (3) Rumination moderated the relationship between upward social comparison and relative deprivation. Under low rumination, relative deprivation increases with upward social comparison; however, under high rumination, this effect is not significant anymore. The study revealed the effect of upward social comparison on conspicuous consumption and its internal mechanism, which can help to intervene to improve the adverse effects of social comparison from both individuals and social management.

Key words: Upward social comparison')">

Upward social comparison, Conspicuous consumption, Rumination, Relative deprivation

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