Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2022, Vol. 10 ›› Issue (7): 415-428.

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Influence of Emotion and Style of Information Presentation on Intention and Attitude Towards COVID-19 Vaccination

  

  • Online:2022-07-01 Published:2022-08-09

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Abstract:

This study examined the joint effects of information format and emotions on intention to receive and attitude towards COVID-19 vaccination. Experiment 1 showed that both narrative and non-narrative information enhanced vaccination intention and attitude, regardless of whether participants were in a neutral, happy, or angry state. Experiment 2, in which richer information was used, showed that, regardless of emotional state, both narrative and non-narrative information enhanced intention to receive vaccination; narrative information enhanced attitude towards vaccination, but non-narrative information did not have a significant effect. This study suggests that both narrative and non-narrative information can be effective in increasing the intention to receive COVID-19 vaccination, independent of individuals' emotional state. However, it may be more advantageous to employ richer narrative information to bolster the attitude towards COVID-19 vaccination.

Key words: emotion, narrative information, non-narrative information, COVID-19 vaccination intention, COVID-19 vaccination attitude

CLC Number: 

  • B849
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