Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2017, Vol. 5 ›› Issue (5): 308-317.doi: 10.16842/j.cnki.issn2095-5588.2017.05.007

Previous Articles    

Online Irrational Consumption: Analysis from Psychological Perspective

CHEN Buqing   

  1. (Teaching and Research Section of Political, PLA University of Foreign Languages, Luoyang 471003, China)
  • Online:2017-05-01 Published:2017-05-01

PDF (PC)

929

Abstract: As one of the important research issues, consumption behavior has been paid attention by psychologists for a long time. However, the current research mainly concentrates on rational consumption behavior in physical store, showing negative attitude towards irrational consumption. This paper embarked from the psychological perspective, reviewed the research on irrational consumption and Internet consumption over the past three decades, and explored the performance of online irrational consumption, involving online compulsive consumption, online impulsive consumption and online emotional consumption. At the end, practical significance were summarized. Suggestions for future research were also included.

Key words: Internet consumption;irrational consumption;compulsive consumption;impulsive consumption;emotional consumption

CLC Number: 

  • B842.3
[1] YU Xinyue, YIN Mengyan, ZHAO Yafei, XIN Sufei. A Cross-Temporal Meta-Analysis of Changes in Chinese College Students' Learning Burnout [J]. Psychology: Techniques and Application, 2020, 8(2): 74-83.
[2] YUAN Yuan. The Roles of Executive Function on Creative Insight [J]. Psychology: Techniques and Application, 2019, 7(9): 565-572.
[3] WANG Jingyu, QU Kejia, . Cue Integration and Its Validity in Judgment of Learning [J]. Psychology: Techniques and Application, 2019, 7(7): 433-440.
[4] HU Jinhui, XIN Cong, CHEN Youzhen. Effects of Encoding Strategies and the Salience of Cues on Prospective Memory [J]. Psychology: Techniques and Application, 2018, 6(9): 537-542.
[5] . Influence of English Word Pairs Difficulty and Learning Ways on Memory Accuracy [J]. Psychology: Techniques and Application, 2018, 6(2): 73-78.
[6] . The Comparison of Referential Communication Learning between Two Sides under Different Communication Situations [J]. Psychology: Techniques and Application, 2017, 5(10): 619-627.
[7] . The Effect of Professional Identity on Learning Engagement:A Multiple Mediation Model [J]. Psychology: Techniques and Application, 2017, 5(9): 536-541.
[8] . Which Emotion is More Benefit for Undergraduate Athletes Working Memory:Evidence from the Heart Rate Variability [J]. Psychology: Techniques and Application, 2017, 5(9): 513-520.
[9] . The Influence of College Students Autonomy Strategies on Learning Performance with Moderating Effect of Learning Motivation [J]. Psychology: Techniques and Application, 2017, 5(2): 89-98.
[10] . Effect of Selfcontrol on College Students Academic Procrastination: Moderated Mediating Effect [J]. Psychology: Techniques and Application, 2016, 4(4): 209-214.
[11] . Positive Effect in Attention and Memory: Paradox of Aging [J]. Psychology: Techniques and Application, 2016, 4(2): 92-96.
[12] . [J]. Psychology: Techniques and Application, 2016, 4(1): 1-7.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
[1] ZHANG Hongchuan, SU Song, LV Jieyu, ZHANG Mei, XIN Ziqiang. Financial Capacity Based on the Rational Decision-Making View: Concept, Construct and Measurement [J]. Psychology: Techniques and Application, 2018, 6(8): 465 -471 .
[2] HUANG Zihang, , WANG Ke, CAI Huajian, . Conducting Psychological Studies via Open Data[J]. Psychology: Techniques and Application, 2018, 6(9): 549 -569 .
[3] . [J]. Psychology: Techniques and Application, 2018, 6(10): 580 -581 .
[4] SUN Ling, SONG Xiaoxing, ZHOU Zhanqiang, MENG Xiangyi, XIN Ziqiang. The Concept, Construct and Measurement of Financial Knowledge[J]. Psychology: Techniques and Application, 2018, 6(8): 459 -464 .
[5] XIN Zhiyong, YU Yonghong, XIN Ziqiang. Research Progress and Conceptual Construct Analysis of Financial Values[J]. Psychology: Techniques and Application, 2018, 6(8): 472 -483 .
[6] WEI Xiao, LAN Jijun. Analysis of the Present Situation and Trend of Psychology Researchin China in Recent 10 Years ——Take the Dissertation Distribution of the 14th-19th China Congress of Psychology as an Example[J]. Psychology: Techniques and Application, 2018, 6(8): 503 -512 .
[7] . [J]. Psychology: Techniques and Application, 2018, 6(10): 590 -592 .
[8] . [J]. Psychology: Techniques and Application, 2018, 6(10): 591 -592 .
[9] . [J]. Psychology: Techniques and Application, 2018, 6(10): 593 .
[10] . [J]. Psychology: Techniques and Application, 2018, 6(10): 594 .