关键词: 虚拟现实, 元宇宙, 慈善捐赠, 技术特征, 心理路径

Abstract:

Philanthropy has an important value in promoting common prosperity. With the increasing perfection of virtual reality (VR) technology and the maturation of the metaverse, how to promote charitable giving through digital technologies such as VR and metaverse has become an interesting and meaningful question. This paper first provides an overview of the current charitable practice and academic research on this issue. Then, based on the technological features of immersion, vividness, and interactivity of VR and metaverse, this paper combines the relevant psychological theories to infer the “immersion-empathy”, “vividness-mental imagery” and “interactivity-self-efficacy” paths in improving charitable giving. Future research needs to further analyze the psychological factors behind the sense of presence, focus on the limitations of VR and the metaverse, and explore the amplifying effects of multisensory experiences on technological features.

Key words: virtual reality, metaverse, charitable giving, technological features, psychological paths