Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2019, Vol. 7 ›› Issue (7): 385-395.doi: 10.16842/j.cnki.issn2095-5588.2019.07.001

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Different Effects of Motivations for Using SNSs on Online Altruistic Behaviors among College Students: A Multiple Mediation Model

  

  1. (1 School of Psychology, Liaoning Normal University, Dalian 116029, China)(2 Liaonig Collaborative Innovation Center of Children and Adolescents Healthy Personality Assessment and Cultivation, Dalian 116029, China)
  • Online:2019-07-01 Published:2019-06-24

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Abstract: This study was to examine the relations between different motivations for using SNSs and online altruistic behaviors, and the mediation of online social supports and online interpersonal trust. 654 college students were investigated with questionnaires online. The results showed that (1) three motivations for using SNSs (expressive information sharing, escape, cool and new trend) positively predicted online altruistic behaviors, while another three motivations for using SNSs (social interaction, relaxing entertainment and habitual passing time) negatively predicted online altruistic behaviors; (2) the mediation effect of online social supports between motivations for using SNSs and online altruistic behaviors was significant; (3) the mediation of online interpersonal trust between four motivations for using SNSs (expressive information sharing, escape, social interaction, cool and new trend) and online altruistic behaviors was also significant; (4) online social supports and online interpersonal trust played a chain mediation in the association of motivations for using SNSs and online altruistic behaviors. Conclusion: Whatever the use of motivation, the more social support one gets in the use of social networking sites, the increase in altruistic behavior in the Internet, or indirectly promoting the Internets altruistic behavior by improving online interpersonal trust.

Key words: motivations for using SNSs, online altruistic behavior, online social support, online interpersonal trust, multiple mediation

CLC Number: 

  • B848.4
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