Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2019, Vol. 7 ›› Issue (1): 9-16.doi: 10.16842/j.cnki.issn2095-5588.2019.01.002

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Electrophysiological Evidence for Difference in the Semantic Processing of Communal and Agentic Words

  

  1. (1 School of Psychology, Beijing Sport University, Beijing, 100084, China)
    (2 Department of Psychology, The University of Michigan, Ann Arbor, MI, 48109, USA)
    (3 Department of Psychology, Southwest University, Chongqing, 400715, China)
  • Online:2019-01-01 Published:2018-12-29

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Abstract: Previous research on social judgment has organized person descriptive terms into two fundamental dimensions: communion and agency. The communion dimension refers to other-profitable characteristics, while agency refers to self-profitable ones. It has been shown that communal information is preferentially processed over agency information in earlier stages of information processing (recognition and categorization). There is no data to show if the processing advantage appears at the level of semantic processing. The current study included two tasks. In the first, we asked participants to indicate (recognize) whether the presented Chinese characters were words or non-words. And in the second task, they were asked to categorize communal and agentic words as positive or negative in valence. We examined the temporal characteristics of recognition and categorizing processes using a high temporal resolution ERP technique. When categorizing in terms of valence, participants exhibited larger N400 amplitudes for agentic than communal words, which is in line with the faster processing and cognitive advantage of communal information. However, the N400 latency evoked by communal words was significantly longer during the recognition task, which is inconsistent with the expected processing advantage of communal information. Together the findings suggest that the preferential processing of communal information may appear on the deep semantic processing stage.

Key words: communion, agency, eRP, semantic processing

CLC Number: 

  • B842.1
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