Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2022, Vol. 10 ›› Issue (8): 483-491.

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The Effect of Social Networks Sites Using on College Students' Innovative Behavior: A Moderated Mediation Model

  

  • Online:2022-08-01 Published:2022-08-29

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Abstract:

To explore the relationship between social networks sites using, college students’ innovation behavior, as well as the mechanism of creative self-efficacy and self-esteem. The current study collected 1014 college students’ data using social networking sites using strength scale, Rosenberg self-esteem scale, the creative self-efficacy scale and innovation behavior scale. The results indicated that: (1) The social networks sites using positively and significantly predicted colleges’ innovation behavior. (2) College students’ creative self-efficacy played a partially mediating role between social network sites using and innovation behavior. (3) College students’ self-esteem moderated the relationship between social network sites using and creative self-efficacy. Specifically, In the low self-esteem group, the social network sites using has a stronger predictive effect on creative self-efficacy.

Key words: social network sites；innovation behavior；college students；self-esteem；creative  , self-efficacy

CLC Number: 

  • B849
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