关键词: 溢出效应, 绿色行为, 行为干预, 道德自我形象, 自我认同, 道德许可

Abstract:

Spillover effects in environmental behavioral interventions refer to interventions that target behaviors that have some effect on non-target behaviors. According to the direction of influence, the spillover effect can be divided into positive spillover and negative spillover. A dual-path model with moral self-image as the pivot showed that the intervention produced positive spillover through individuals' self-identity and negative spillover through moral license. Self-efficacy, behavioral difficulty, and behavioral similarity influenced the above processes to varying degrees. Further integration of definitions regarding spillover effects, harmonization of behavioral measures, and inclusion of affective factors in the framework are important directions for future research.

Key words: spillover effect, green behavior, behavioral intervention, moral self-image, self-identity, moral licensing