关键词: 时间压力；数学能力；消费决策；信息板

Abstract: Adopting the information display board technology used in decisionmaking researches, the present research explored the impact of time pressure on information processing of consumers decisionmaking with different math abilities. 200 adult subjects were selected to take shopping decision task by computer simulation. Results showed that:(1) Time pressure significantly impacted individuals decision making duration and information searching patterns. Under the time pressure, decisionmakers tended to shorten their decisionmaking durations, and select the information searching patterns which based on attribute.(2) Decision duration and searching pattern had significant differences in terms of mathematical ability. Compared with low mathematical ability, the decision duration of consumers with high mathematical ability was shorter, and information searching patterns tended to attribute patterns.(3) Time pressure and math ability jointly affected consumers decisionmaking duration and information searching patterns.

Key words: time pressure; math ability; consumer decisionmaking; information board technique