关键词: 门户网站；社会心理；把关人；扎根理论；内容分析

Abstract: To explore the characteristics and differences of the information transmission about domestic and foreign business portal websites, and the role of the business web portal as a gatekeeper, we sampled Sohu and Yahoo news and combined qualitative and quantitative methods. We found (1) Sohu: the Sohu news transfer information mostly concern on family(female, marriage, lust temptation), officialdom(occupation), violence (military and criminal), history (history and life, famous people), entertainment (entertainment). Among them, women, marriage and lust temptation, entertainment accounts for a large proportion of the titles, which containing many teaser and provocative words. Also, Sohu is highly concerns about womens topic, and negative affairs take a large account, such as death, war, military crime. (2) Yahoo: the Sohu news transfer information mostly concern on people (life, group, name, achievement, money, entertainment), science (science and technology), country (International politics), home (family and marrige love). Among them, international politics, life, cultural and entertainment accounts for a large proportion. Also, Yahoo tends to use pictures to show emerging events, and pays close attention to news events. It also leads people to pay close attention to topics such as life.Both domestic and foreign websites can theoretically be raised to physiological needs driven and social needs driven. Sohu has weakened the responsibility of “gatekeeper” in information transmission. So, Chinas business portal site should learn from foreign models and select the appropriate network monitoring model on the basis of full respect for the national conditions.

Key words: web portal; social psychology; gatekeeper; grounded theory; content analysis