Psychology: Techniques and Application ›› 2016, Vol. 4 ›› Issue (3): 150-153.doi: 10.16842/j.cnki.issn2095-5588.2016.03.005

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The Effect of Temperature Metaphor on Personal Perception about Others Prosocial traits

YANG Qing1; ZHANG Xiaojuan2; XU Weiyu2   

  1. (1School of Law,Shenzhen University,Shenzhen 518060,China) (2Department of Psychology,Shenzhen University,Shenzhen 518060,China)
  • Online:2016-03-01 Published:2016-03-01

Abstract: To explore the effect of warm and cold temperature metaphor on personal perception about others prosocial traits. Experiment 1 used two pieces of picture(sunshine and iceberg) as task background,to test subjects response on positive/negative words judgment. Experiment 2 presented six paintings in front of subjects,including two warm pictures(sunshine,candle) and two neural pictures(desk,chair) and two cold pictures(snow,iceberg). Then told subjects to infer the related prosocial traits(sympathy,warmness,kindness) and unrelated prosocial traits(learning capacity,self-esteem) of the author. Results showed: Priming cold temperature can significantly activate and affiliate negative word judgment while priming warm temperature can significantly activate and affiliate positive word judgment. Through warm paintings,related warmness and kindness feelings about the author was significantly enhanced,but this effect had not be found on learning capacity and self-esteem evaluation. Results proved that prosocial information processing can be easy to facilitation on psychological warm situation.

Key words: warm and cold situation; prosocial traits perception; metaphor

CLC Number: 

  • B842
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