Abstract: Previous studies had suggested a triarchic structure of financial literacy, including financial knowledge, financial capacity, and financial values. Aiming to investigate factors influence financial literacy in college students, 353 college students were surveyed with financial knowledge questionnaire, rational decision style scale, intertemporal decision-making task, and materialistic values scale. Results suggested that the financial literacy level was on rising among students from freshmen to juniors, while seniors showed less score than juniors. Financial values in males were higher than those in females. College students from one-child families performed lower in financial decision-making tasks. Spending plans significantly influence the financial values and financial decision-making ability. Regression analysis showed that all four factors (i.e., grade, gender, one-child, and spending plan) could predict the financial literacy.

Key words: college student, financial literacy, financial knowledge, financial decision-making ability, financial values.