Psychology: Techniques and Application

Psychology: Techniques and Application ›› 2016, Vol. 4 ›› Issue (10): 610-615.doi: 10.16842/j.cnki.issn2095-5588.2016.10.006

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The Impact of Time Pressure on Consumers Decision Making with Different Mathematical Abilities

WANG Amei; WANG Lu; LIU Weizhen; SI Jiwei   

  1. (School of Psychology, Shandong Normal University, Jinan 250014, China)
  • Online:2016-10-01 Published:2016-10-01

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Abstract: Adopting the information display board technology used in decisionmaking researches, the present research explored the impact of time pressure on information processing of consumers decisionmaking with different math abilities. 200 adult subjects were selected to take shopping decision task by computer simulation. Results showed that:(1) Time pressure significantly impacted individuals decision making duration and information searching patterns. Under the time pressure, decisionmakers tended to shorten their decisionmaking durations, and select the information searching patterns which based on attribute.(2) Decision duration and searching pattern had significant differences in terms of mathematical ability. Compared with low mathematical ability, the decision duration of consumers with high mathematical ability was shorter, and information searching patterns tended to attribute patterns.(3) Time pressure and math ability jointly affected consumers decisionmaking duration and information searching patterns.

Key words: time pressure; math ability; consumer decisionmaking; information board technique

CLC Number: 

  • B849
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